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AI in Marketing, Media and Communications: What It Means for Your Career

Written by: Matt Harrison
  • Updated on September 30, 2025

Why AI Matters

Artificial Intelligence is transforming the way marketing, media and communications teams work. From campaign planning to content creation, AI is changing workflows and raising big questions. For professionals in these fields, the challenge is not just keeping up with the tools, but understanding how they will shape careers.

What Employers Are Asking For

Employers are beginning to include AI in their job briefs. Some want familiarity with generative content tools, while others ask about campaign automation or data-driven decision making. The reality is that AI will not replace strong marketers or communicators, but it will reshape what skills are valued. Creativity, strategy and stakeholder management remain essential. AI should be seen as a support, not a substitute.

Future Proofing Your Career

To stay relevant, start with curiosity. Learn what AI can do and where its limits lie. You do not need to be a developer, but you should be able to explain how AI can help improve engagement or campaign delivery. Pair this with your human skills. Leadership, problem solving and project management are still the areas clients in marketing and communications prize most.

Recruiter Insights

We already see candidates who can speak confidently about AI standing out. Clients want professionals who are open to change but also clear-eyed about what AI can and cannot deliver. The rise of AI is about evolution, not elimination. Careers in marketing, media and communications will continue to thrive, but those who adapt early and apply technology wisely will have the edge.

How are you using AI in your marketing, media or communications role right now? Is AI seen as useful tool or as somehow cheating?

About the author

Matt Harrison

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With 20+ years of recruitment for marketing, media, and communications, Matt also has a background in marketing and communications within the tourism industry in Australia and the US. Matt is Hope & Glory’s Founder & Director.

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Based on 18 reviews

Susan, Candidate

“I had a fantastic experience working with Hope and Glory during my recent job search. Matt was incredibly supportive throughout the entire process and ultimately helped me secure a role that aligned perfectly with what I was looking for. From our initial conversation to the final offer, he was transparent, encouraging, and genuinely committed to finding the right fit. I’m truly grateful for his guidance and would highly recommend both him and the Hope and Glory team to anyone seeking a new opportunity.”

Rohan – Employer

“Ive used Hope and Glorys services and expertise both as a hiring manager as well as a candidate and have always found Matt and his teama are incredible insightful available and determined in getting an outcome Even when at times the brief from me has been a bit vague Thanks Hope and Glory for your support over the last 18 months in particular with helping us to meet our business short term needs often with tight turnarounds Would and often do highly recommend”

Jonathan – Employer

“Really professional experience that took into account our needs. Identified the right kind of people. Had the right networks, approach to advertising. Felt he had our interests at heart”

Abbey – Employer

“Hope & Glory were seamless to work with. It’s the first time I’ve worked with subject matter experts in Comms for our recruitment and I highly recommend. Their experience helped work through the details quickly and meant they were able to identify the right talent quickly.”

Tom – Employer

“Matt came to me with the opportunity and was quick to help make it work. Without him I would not have secured the role.”

Rebecca, Candidate

“Matt is a dedicated recruiter who works hard and hustles to find his clients their ideal position. It’s nice to feel like a person not a number.”

Maree, Employer

“Responsive, professional, helpful and – most importantly – effective. Hope and Glory got the brief, delivered on the brief and have ensured we have found the perfect fit for our needs.”
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