Want more success in your search for the ideal job?
A stronger CV is often the difference between getting noticed and getting overlooked.
The simplest way to strengthen your CV is by asking one powerful question: “So what?”
Why “So What?” Matters
Every line of your CV should stand up to this test. If a recruiter or hiring manager looks at your experience and silently asks “so what?”, then your CV isn’t working hard enough.
This is especially true for senior marketing, media and communications roles, where responsibility is greater and salary stakes are higher. Employers want to see impact, not just activity.
Questions to Strengthen Your CV
- When reviewing your CV, apply the “so what?” test to:
- What specifically did you achieve?
- Where are the metrics to prove it?
- Why did the work matter to the organisation?
- Who were your employers – how big, how influential, why relevant?
- Who did you report to, who reported to you, and what budgets did you manage?
Recruiters and employers focus on what they need and how you can meet that need. Your CV should make that obvious.
Use the STAR Method
One proven framework is the STAR method – simple, clear, and highly effective:
- Situation – What challenge was the business facing?
- Task – What was your responsibility?
- Actions – What steps did you take?
- Result – What measurable outcome did you deliver?
The STAR approach transforms vague responsibilities into specific, evidence-based achievements.
Keep it Concise and Credible
- Be concise – STAR stories should be short and sharp.
- Be real – mention challenges and how you overcame them.
- Be credible – perfection is suspicious; the struggle adds weight.
Showing not just what you achieved, but how you got there, builds trust and impact.
Final Word
If you want your CV in marketing, media or communications to rise to the top of the pile, make every line count. Apply the “so what?” test and use the STAR method.
It could be the difference between a CV that gets skimmed – and one that gets shortlisted.
When you look at your own CV, do you think it clearly shows impact, or does it risk sounding like a list of tasks? What tips or examples have you seen work best in marketing, media and communications resumes?
