One of Australia’s largest food manufacturers (~$3bn revenue, 7,000+ employees across 40+ sites), operating as part of a global group spanning 50+ countries, faced mounting regulatory scrutiny, shifting government policy and growing public expectations around sustainability and community impact. Without a dedicated voice in political circles or a coordinated external affairs strategy, the business risked being reactive rather than influential.
The CEO sought senior expertise to lead government relations, manage stakeholders and protect the company’s licence to operate. For Hope & Glory, this was an opportunity to demonstrate the impact of specialist recruitment in marketing, media and communications at the highest level.
We began with an in-depth briefing with the CEO to clarify expectations and challenges. Through targeted market mapping and discreet approaches, we identified leaders with the right blend of government relations expertise and external affairs experience. Every candidate was evaluated for credibility, influence and cultural fit. Open communication and structured updates ensured the process remained transparent, rigorous and aligned with long-term objectives.
The appointment delivered more than a quick fix — it has endured. The new Head of Government Relations & External Affairs brought political fluency, commercial acumen and credibility, enabling the company to shift from reactive to influential in policy debates. This longstanding placement strengthened reputation, built trust with regulators and stakeholders, and gave the CEO a strategic partner. The result: sustained influence, clearer decision-making and greater confidence in the company’s licence to operate.
“Working directly with the CEO on such a significant brief highlighted the trust placed in us. Our role was to combine discretion with deep market insight to ensure the appointment strengthened both influence and reputation.”
– Matt Harrison, Hope & Glory
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