An iconic Australian retailer, generating ~$3.7bn in annual sales and operating a national footprint of 50+ stores alongside a growing e-commerce channel, was navigating structural change and heightened public scrutiny. Viewed by some as a legacy brand, the business was managing a complex stakeholder group – including media, government, investors and customers – without a dedicated corporate affairs function, creating risk around inconsistent messaging and reactive issues management.
The CEO required a Head of Corporate Affairs & Communications to establish and lead a fit-for-purpose function. The role demanded executive-level judgement, strong writing and media capability, and the ability to operate confidently across multiple stakeholder groups. For Hope & Glory, the brief was to identify a leader who could balance strategy with execution in a high-profile, fast-moving environment.
We worked closely with the CEO to shape the brief, aligning on capability, style and leadership expectations. Market mapping focused on senior communications leaders with experience in complex, consumer-facing organisations. A targeted and discreet search approach was undertaken, with candidates assessed for judgement, influence and their ability to build function from the ground up. Clear communication and disciplined process ensured alignment at each stage.
A high-calibre appointment was secured, bringing immediate structure and clarity to the organisation’s external communications. The individual established a consistent voice across stakeholders, strengthened media engagement and provided trusted counsel to the executive team. The result: a credible, enduring corporate affairs function supporting the retailer through sustained transformation.
“Appointing a corporate affairs leader in a complex retail environment requires judgement, precision and a clear understanding of stakeholder dynamics. This search demonstrated the value of a considered, specialist approach at executive level.”
– Matt Harrison, Hope & Glory
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