A mid-sized superannuation fund, managing tens of billions in member assets and delivering consistent long-term returns (~8% p.a. over 15 years), was competing in a crowded market where brand visibility and member growth were critical. With rising competition from larger funds and ongoing regulatory change, the business risked falling behind without stronger marketing capability. The absence of a dedicated leader to drive brand strategy and acquisition left growth ambitions vulnerable.
The executive team identified the need for a Brand & Acquisition Manager to sharpen positioning, build awareness and accelerate member acquisition. For Hope & Glory, this was an opportunity to demonstrate specialist expertise in marketing, media and communications recruitment, matching sector knowledge with creative leadership skills.
We partnered with the leadership team to clarify the brief, focusing on both immediate acquisition targets and long-term brand strategy. Through targeted search and advertising, we identified candidates with financial services experience as well as consumer marketing expertise. Each was assessed for creativity, commercial acumen and cultural fit. Transparent communication throughout the process kept the client fully informed and engaged.
The appointed Brand & Acquisition Manager brought fresh thinking and proven experience in driving growth. By blending sector knowledge with consumer marketing insight, the new leader strengthened brand presence, increased acquisition momentum and positioned the fund for future growth. The placement in its early days is delivering, with measurable improvements in member engagement and acquisition performance.
“Recruiting in superannuation means finding people who balance creativity with rigour. This appointment showed the value of understanding both financial services and broader marketing, and the impact of securing talent who can lift brand and drive growth.”
– Matt Harrison, Hope & Glory
As an employer hiring staff, this guide helps you choose the right recruitment partner – covering key factors, avoiding pitfalls, and attracting top talent.
